LeBron’s Investment In Pickleball League Brought ‘Billions’ Of Eyes To Org., Founder Says

Basketball’s King obviously has the Midas Touch when it concerns pickleball too … ’cause Major League Pickleball founder Steve Kuhn informs TMZ Sports LeBron James‘ current investment in the league brought BILLIONS of eyeballs to the sport!!!

LBJ — along with Kevin Love and Draymond Green — bought a team in the MLP back in Sept. 2022 … and Kuhn informs us instantly later, interest in the org. definitely taken off.

“This year, stories about Major League Pickleball hit 11 billion eyeballs,” Kuhn stated, “and the LeBron announcement alone was four billion.”

Of course, the sport had actually been on the increase even prior to LeBron got included … the special, tennis-like video game is extensively thought about the fastest-growing activity in America.

And, while LeBron’s addition in the action was substantial for the league … he’s barely the only sports super star to delve into the mix. Everyone from Tom Brady to Drew Brees to Patrick Mahomes, Naomi Osaka and Kevin Durant have actually purchased into the MLP too.

Even LeBron’s finest pal, Rich Paul, is a financier — and he informed us previously this month he might see it all ultimately ending up being a big handle the U.S.

As for if the NBA and NFL gamers would ever get ON the pickleball court … Kuhn — like the rest people — is hoping that takes place quickly.