Elon Musk and Twitter are facing competition as Threads gains popularity. To counter this, Twitter has introduced an ad-revenue sharing program where some eligible Twitter Blue subscribers are receiving payments as part of the program.
According to Engadget, Twitter’s ad-revenue sharing program is now in effect. Some Twitter Blue subscribers have reported receiving payments as part of the program. Elon Musk had mentioned the program back in February but provided few details about its operation. Users have received notifications from Twitter informing them about the upcoming payments.
One user shared that they received a $24,000 deposit based on the ads in their replies.
The primary goal of this initiative is to retain popular content on Twitter and attract more users to sign up for the Twitter Blue subscription service, which is currently not able to compete with Threads in terms of popularity.
However, the ad-revenue sharing program is only available to Twitter users who have generated at least five million post impressions in the past three months and have been approved by a human moderator while adhering to Twitter’s Creator Subscriptions policies. The payments will be administered through a Stripe account.
Twitter plans to introduce an application process soon, which can be found under the Monetization hub in the account settings.
Concerns Arise Regarding Twitter’s Ad-Revenue Sharing Program
Elon Musk’s ad-revenue sharing program for creators has come under scrutiny just days after its launch. According to The Washington Post, far-right influencers, including Andrew Tate, have been the first to receive payments as part of the program.
As reported by The Washington Post:
The program’s initial beneficiaries appear to be prominent far-right influencers, who have publicly shared how much they earned through the program. Figures like Ian Miles Cheong, Benny Johnson, and Ashley St. Claire have all boasted about their earnings.
“Wow. Elon Musk wasn’t kidding. Content monetization is real,” tweeted an anonymous account called End Wokeness, with 1.4 million followers, accompanied by a screenshot showing earnings of over $10,400.
It’s worth noting that many of the influencers who have disclosed their participation in the program are prominent figures on the right. Andrew Tate, for instance, who was recently released from jail on rape and human trafficking charges, announced that Twitter has paid him over $20,000.
This move by Twitter appears to be an attempt to maintain user engagement and activity. Whether this strategy will prove successful remains to be seen.
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Photo: Anadolu Agency / Getty
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FAQs
1. What is Threads and why is it gaining popularity?
Threads is a social media platform that competes with Twitter. It has been gaining popularity due to its unique features and user-friendly interface.
2. Who is eligible for Twitter’s ad-revenue sharing program?
The program is currently available to Twitter Blue subscribers who have generated at least five million post impressions in the past three months and have been approved by a human moderator, while adhering to Twitter’s policies.
3. How are the payments administered?
The payments are administered through a Stripe account, which ensures a secure and efficient transaction process.
Conclusion
Twitter is facing competition from Threads, prompting the introduction of an ad-revenue sharing program for content creators. While there are concerns about the program’s transparency and the initial beneficiaries being far-right influencers, only time will tell if this strategy will help Twitter retain and engage its user base.
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