Products You May Like
Rihanna’s collaboration with PUMA through her FENTY label transcends mere athletic fashion. The new FENTY x PUMA Avanti shoes encapsulate not just style, but also the spirit of soccer, a sport that the superstar mogul cherishes deeply. In a heartfelt conversation with Access Hollywood, Rihanna opened up about her ambition behind this sneaker line — to inspire her children and foster a larger appreciation for the game.
During her chat with young correspondent Lyla, Rihanna expressed her lifelong admiration for soccer cleats, admitting she wasn’t a player herself, but always found something captivating about their design. The Avanti, a classic that legendary soccer player Pelé once wore, holds a special significance for her, making this collaboration feel like a “soccer heaven” dream materializing.
“I was inspired by the culture of it. I’ve always loved soccer cleats,” she revealed. Even though she never played the sport at school, her passion for its aesthetics fueled her creativity in reimagining the Avanti. Rihanna appreciates the rich history of soccer that PUMA embodies, making this partnership a unique blend of her vision and athletic heritage.
As a proud mother of two sons, RZA and Riot, Rihanna candidly noted that they were a significant source of inspiration for her design. “I wanted them to wear my shoes. That was probably a little selfish, right?” she joked, illustrating her desire for them to connect with her work. The Avanti shoes symbolize not only fashion but also an opportunity for her children to witness their mother’s entrepreneurial journey first-hand.
She emphasized the importance of showing her sons different avenues of creativity that they might have missed. “They’ll see me in beauty, apparel design, and charity. But for them to see me design and reimagine things that are part of the world and such a huge culture — that’s a big deal for me,” she explained. This collaboration is more than a product release; it’s an experience that links her professional accomplishments to family legacy.
Rihanna’s FENTY x PUMA Avanti shoe collection is now available online at Puma.com, inviting fans and families alike to step into a new era of stylish, culturally rich athletic wear. Through this endeavor, Rihanna not only showcases her passion for soccer but also crafts a narrative of inspiration that resonates with the next generation.