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Olivia Munn has boldly stepped into the spotlight to raise awareness about breast cancer as part of SKIMS’ latest marketing campaign. The actress doesn’t just showcase the brand’s shapewear; she also embraces her surgery scars, candidly revealing her journey with the disease. This initiative comes at a poignant time, coinciding with Breast Cancer Awareness Month, as Munn reflects on her battle against cancer over recent years.
In a striking promotional shoot, Munn poses in various SKIMS ensembles, confidently displaying her body, including the visible scars on her chest resulting from her double mastectomy, which she underwent last year. Her decision to highlight these scars marks a pivotal moment in the fashion industry’s conversation surrounding body positivity and acceptance.
Munn’s collaboration with SKIMS, a brand founded by Kim Kardashian, is designed to provide a platform for women who have undergone similar experiences. During an appearance on NBC’s “TODAY” show, she discussed the original plan for the shoot, which involved covering her scars with makeup and clothing. However, Munn advocated for authenticity, expressing her desire to embrace her scars rather than conceal them. This led to an agreement with the brand to showcase her scars and promote a message of beauty in resilience.
Not only does Munn aim to empower women by showcasing her own journey, but she also hopes that her visibility will inspire others to find beauty in their own scars. She has mentioned feeling fatigued from hiding her scars, underscoring her commitment to normalizing the narrative around healing and acceptance.
Earlier this year, Munn opened up about her breast cancer diagnosis through a heartfelt Instagram post where she shared the details of her medical journey. As she continues to engage in conversations around her experiences, she hopes to encourage others facing similar battles.
In addition to the inspiring campaign, SKIMS is also contributing to a great cause: 10% of the retail sales of bras sold from now until October 31 will go directly to the Susan G. Komen Foundation, a nonprofit devoted to breast cancer awareness and research.
Olivia Munn’s involvement with SKIMS goes beyond just fashion; it represents a larger movement towards acknowledging and celebrating the stories and struggles of women. By sharing her personal narrative and promoting awareness, Munn is not only redefining beauty standards but also nurturing a sense of strength and solidarity among those affected by breast cancer. It’s a powerful reminder that resilience and vulnerability can coexist, and that every story deserves to be told. In doing so, Olivia Munn is not just bringing attention to breast cancer but also celebrating the beauty that carries on in the wake of hardship.