Products You May Like
The NBA has a brand new associate … and it is none aside from Ok-pop group LE SSERAFIM!!
Adam Silver‘s group introduced the massive collaboration this week … saying the quintet of musicians will headline the NBA’s celeb and influencer operation in Asia.
Ready on your permission to load the Instagram Media.
The Affiliation hopes the group’s recognition will assist increase its fanbase abroad … just like what it did when it enlisted BTS’ Suga as an ambassador.
It appeared like a fairly “Smart” transfer — particularly contemplating Chaewon, Yunjin, Sakura, Kazuha and Eunchae are fairly the ring heads.
In truth, the group hit up a Laker recreation in custom-made jerseys again in November … and briefly received to fulfill NBA legend Magic Johnson throughout their time at Crypto.com Area.
The women additionally took a break from selling their new mission, “Easy,” to tune in to the All-Star Sport from a cellphone in February … and not too long ago posted a video of them exhibiting off their choreography whereas decked out in quite a few groups’ merch.
With the collab, it is secure to say followers will see much more of LE SSERAFIM at video games sooner or later … and so they can anticipate a ton of recent content material on socials.
The group made its debut in 2022 … and has exploded in recognition ever since.
In truth, they’re slated to rock the stage at Coachella later this month … so yeah, large 12 months for the women!!