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**Discover the Magic of “SWORD” – The Hot New Album!**
Get ready to dive into the mesmerizing soundscape of “SWORD,” now available on platforms everywhere. To grab the complete album, titled TBA(A), visit [Maktaba](http://www.maktaba.online/en/tbaa).
**Behind the Scenes of the Music Video**
The incredible new music video for “SWORD” was helmed by the talented director NARCY, capturing stunning visuals through the lens of DOP Tarek Turkey. The dedicated field producer and translator, Beril Eski, brought international flair, while the FX wizard, Mohamed Al-Zaidi, added a touch of magic. Produced by Yassin Alsalman for We Are The Medium, this video showcases the extraordinary talents of actors Yusuf Bayyigit, who portrays the Sword Maker, and Ada Demirci, playing a child. Filmed in the picturesque Malatya, Turkey, this project is part of the larger TBA(A) art initiative.
**Musical Roots and Collaborations**
The track “SWORD,” a powerful collaboration of Yassin Alsalman, M. Morton, N. Al-Rufaie, and D. Sahar, is produced by Sandhill with additional production touches from rising star redveil and visionary NARCY. The sound is further enriched with keys by Dave Sahar and expert mixing by Joey Hamoui, also known as Thanks Joey. The album is scheduled for release in 2024 under the We Are The Medium label.
**A Lyrical Journey Through Societal Narratives**
The lyrics of “SWORD,” delivered with a potent blend of confidence and vulnerability, dive deep into themes of identity, struggle, and resilience. NARCY kicks off the song with a strong statement, speaking about the challenges and injustices faced in the world today. With references to global politics, corporate greed, and personal experiences, the lyrics promise to resonate with listeners from diverse backgrounds.
Lines such as “I said what I said / You churn our babies’ bones down then you sell it as ‘Exxon’” evoke a visceral response, inviting listeners to reflect on the weight of societal issues. NARCY’s unique style cleverly intertwines the personal with the universal, tackling heavy themes through relatable expressions.
redveil complements this narrative beautifully, sharing his perspective and resilience. With lines that discuss hardship yet harbor hope—”if they could do it I could do it we could do it boy let’s go!”—there is an empowering call to action.
The chorus, delivered collaboratively by NARCY and redveil, encapsulates the essence of unity: “u ain’t gotta draw that sword alone / I ain’t gon draw my sword alone.” This refrain emphasizes the importance of community and shared experiences amid individual struggles.
**Final Thoughts**
“SWORD” is not just a song; it’s a multifaceted project that combines rich storytelling, cultural commentary, and compelling visuals. The collaboration of talented artists behind the music video and the album demonstrates their commitment to delivering thought-provoking content that resonates with audiences worldwide.
Don’t miss out on this captivating experience—listen to “SWORD” everywhere now. The full album, TBA(A), is waiting for you, ready to inspire, challenge, and move you. Check it out today!