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Kim Kardashian continues to build her impressive SKIMS brand by teaming up with yet another star athlete: Cleveland Cavaliers’ own Donovan Mitchell. The partnership promises to bring more excitement to the world of sports and fashion as Mitchell proves he’s more than just an impressive hooper.
Recently, the NBA star participated in a bold photo shoot for SKIMS, showcasing their latest collection of men’s underwear. In a fun locker room-themed setting, he stripped down to highlight the versatility and comfort of Kardashian’s Cotton and Stretch line just days before the official kick-off of the NBA season on October 22.
At just 28 years old, Mitchell displayed confidence and style while sporting SKIMS underwear during the photo session. It was clear that not only did he look fantastic, but he also felt good in the pieces he chose to wear. “It was special to shoot the SKIMS Men’s campaign in the arena,” he expressed, emphasizing how the experience resonated with him on a personal level.
The basketball star shared that he felt at ease being himself in the campaign, which aligns perfectly with SKIMS’ brand philosophy. “Their underwear provides the support and flexibility I need off the court, while still looking and feeling great,” he added, underscoring the importance of comfort in fashion.
Kardashian, who launched SKIMS back in 2019, has previously collaborated with a range of influential athletes across various sports. This includes notable names such as Shai Gilgeous-Alexander and WNBA superstars like Candace Parker and Cameron Brink. Her ability to effectively bridge the realms of fashion and sports has made SKIMS not just a clothing line but a cultural phenomenon.
Adam Silver, the NBA commissioner, recently noted the impact of SKIMS, declaring it one of the most culturally influential brands out there. As Kardashian continues to expand her brand through strategic partnerships with high-profile figures in sports, fans can expect thrilling collaborations and unique offerings tailored to the tastes of both NBA enthusiasts and SKIMS customers alike.
Even beyond Mitchell, Kardashian has found success working with other sports icons like Nick Bosa, Patrick Mahomes, and Jude Bellingham, to name just a few. This diverse array of athletes represents how SKIMS taps into different markets while continually resonating with a broad audience.
As the NBA season approaches, the excitement surrounding Donovan Mitchell’s collaboration with SKIMS only heightens the anticipation. Fashion and sports intersect in this innovative way, showcasing that comfort and style can go hand in hand. Keep an eye out, as both Kardashian and Mitchell are poised to deliver unforgettable experiences and premium products in the coming months. Let’s hear it for Spida, embracing his spot in the ever-evolving world of fashion!