Bob Iger Gets Disney on Message for Super Bowl Ad Celebrating 100 Years

Bob Iger is on an objective to make Disney successful once again — so, for the Mouse House’s centennial … he made the whole business fall under development to telegraph his vision.

As you may’ve heard by now, this year marks a huge turning point for the mega-corporation… they’re 100 years of ages, and BI — who’s the recently restored CEO when again — worked up a clever little Super Bowl area that’s set to air throughout the video game, which he likewise launched early.

In an accompanying caption to the minute-and-a-half clip, Bob composes … “Today I want to share this video, which celebrates the @WaltDisneyCo’s 100-year milestone. We are enormously grateful to our storytellers, our cast members and our fans. Thank you and enjoy. #Disney100.”

As for what remains in the area itself … an emphasize collection reel filled with bits and stills from their enormous vault of material throughout the years, which is blended with video of fans (specifically youngsters) dressed up as their preferred Disney characters and taking pleasure in the parks.

It’s a cool homage to what Disney’s offered/accomplished — however what’s a lot more striking (a minimum of for the Twitter users of the world) is seeing simply how huge the Disney umbrella in fact is … as almost each and every single Disney-owned subsidiary tweeted this exact same video out.

They all likewise include the specific very same caption … “You made this dream come true.” All authorities Disney accounts — touching whatever from Marvel to Star Wars and Disney Animation to Pixar, in addition to the various parks worldwide — have actually published this, all in unison.

If you scroll through the #Disney100 pattern, you’ll see simply the number of residential or commercial properties Disney owns … it’s upwards of a minimum of a couple lots, which puts Disney’s reach into viewpoint. It likewise makes ya recognize how huge a load Iger’s got on his plate when it pertains to righting the ship.

ICYMI … Iger was tapped once again late in 2015 after Bob Chapek was pressed out — this after the Board of Directors obviously felt he wasn’t serving the business’s benefits.

Since then, Iger has actually made some industry choices to get the stock cost back up … consisting of laying off countless workers and moving the structure of the business to focus on imaginative storytelling from the ground up, while looking for more cost savings.

Iger has actually likewise meant the possibility of Hulu possibly getting the boot in a potential sale — so it seems like he’s thinking about any and whatever to fortify money … this after a couple of years of Disney having a hard time to gain considerable earnings.

And do not get us began on all the culture war things Disney’s been stuck in of late — that’s another headache they have actually been handling … and will most likely continue to fight. Not to discuss a proxy war he remains in with overzealous board members — an entire other issue.

At any rate, it’s quite clear where Iger’s focus is with this SB area here … he wishes to return in touch with the developers, fans and employees, who kinda make this thing go ’round.