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For greater than a decade, Ab-Soul has been the dean of West Coast rap’s philosophy division. The 4 albums he launched all through the 10s on Top Dawg – ‘Longterm Mentality,’ ‘Control System,’ ‘These Days…,’ and ‘Do What Thou Wilt.,’ – are collections of essays on life, love, spirituality, cultural historical past, and private memoirs of life rising in Carson, California. Ab’s lyrical lectures have additionally been a spot the place followers acquired to know fellow TDE standouts like Kendrick Lamar (on 2011’s “Constipation” amongst many others) and SZA (on “God Reigns,” the epic starter for ’These Days’). He’s additionally credited with forming Black Hippy, the quicksilver group composed of Ok Dot, Schoolboy Q, and Jay Rock that arose out of a acknowledged have to to push one another’s artistry. Following a decade of myth-making and story-weaving, Ab seeks to look inward on his new ‘Herbert’ album. As the loc’d out rhymer has spit many instances: “It’s all about love.” Self-love falls below that umbrella, too, and “Do Better” tackles the topic head on. Grabbing some Nick Hakim bars and having Zacari re-sing them, it’s a quintessentially laidback Ab observe. Rather less languid however little doubt easy, “No Report Card” pleases anybody with a extra progressive view of schooling. Get ya pencils out, class is in session.
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Executive Producer: Micah Bickham
Director: Seth Halter
Creative Director: Chris Pereira
Production Designer: Tyler Jensen
Producer: Lola Gatti
Director of Photography: Tristan Gramling
Project Manger: Dominic Siri
Editor: Austin Prahl
Music & Talent: Gabby Prisciandaro + Jordan Ferree
#AbSoul #DoBetter #Ctrl
http://vevo.ly/HpbtKC