The holidays are approaching, and Kim Kardashian and her SKIMS marketing team are working hard, this time with some help from one of the most prominent figures in sports.
SKIMS
Take a look at the latest SKIMS campaign released on Thursday, featuring Kansas City Chiefs superstar Patrick Mahomes, his wife Brittany, and their two adorable children: 2-year-old daughter Sterling and 11-month-old son, Patrick aka “Bronze.”
The family is helping Kim’s brand launch its annual Holiday Shop with items for the whole family, including the essential winter fleece.
The photos are undeniably endearing, with the entire family enjoying themselves amidst teddy bears and presents.
Regarding the campaign, Patrick expressed his excitement, saying, “This is our first campaign as a family, and shooting for SKIMS all together was an awesome moment.”
Last year, it was Snoop Dogg and his family who featured in the SKIMS holiday campaign, but the shift to an athlete aligns with the recent launch of SKIMS Men’s line.
It’s worth noting that Kim and her team previously enlisted soccer, basketball, and football stars, including Nick Bosa, for the launch of new items, which resulted in soaring sales.