50 Cent Takes Legal Action Against TraxNYC for Unauthorized Use of His Name and Image in Jewelry Sales

Rapper 50 Cent is making headlines once again, this time for taking legal action against a jeweler for allegedly misusing his name and likeness to promote counterfeit jewelry. The G-Unit member is adamant that he has never purchased any jewelry from TraxNYC nor consented to them leveraging his fame for profit.

In the legal documents obtained by TMZ Hip Hop, 50 Cent, also known as Curtis Jackson, has filed a lawsuit against Maksud Agadjani and his company TraxNYC Corporation for trademark infringement and violating his right of publicity. The rapper argues that the jeweler’s recent social media posts on TikTok are misleading consumers into thinking that he is involved with or endorses their imitated products.

One TikTok post that stirred controversy featured a shiny collection of crucifixes with a caption attempting to entice 50 Cent to consider a career in jewelry design. It read: “Yo @50 Cent, you should be a jeweler. Hit traxnyc.com or call 212 traxnyc.” Prior to this, Trax had even posted a side-by-side comparison of one of their pieces with a cross that 50 Cent had worn, claiming, “We just jocked your style…” This blatant imitation and playful challenge has not sat well with the rapper.

50 Cent has been vocal about his displeasure in the past, warning TraxNYC on social media that their antics would lead to serious repercussions. Now, he’s seeking judicial intervention to halt their promotional activities and is demanding at least $5 million in damages. A representative for the artist stated that he takes the unauthorized usage of his name and image for commercial gain very seriously.

In response to the legal threat, a spokesperson for TraxNYC appeared dismissive, allegedly replying to 50 Cent’s concerns with, “Don’t you got better things to worry about?” This cavalier attitude may have further escalated the situation, prompting 50 Cent to escalate his message into a formal lawsuit.

The fallout from this legal dispute showcases the ongoing overlaps between celebrity endorsement, trademark rights, and the modern use of social media as a marketing platform. Celebrities must now navigate a landscape where the lines of authorization and original content can easily blur, sometimes leading to disputes like 50 Cent’s with TraxNYC.

As the case unfolds, it serves as a reminder of the importance of respecting public figures’ rights to their image and likeness. For 50 Cent, this isn’t just about protecting his brand; it’s about ensuring that the integrity of his identity is not exploited without consent. With the stakes high and the media watching closely, it’s likely that both sides will continue to make headlines as this legal battle progresses.

50 Cent’s bold actions in this lawsuit reveal the ongoing struggle between artists and brands attempting to exploit their fame. The outcome could set precedents for how similar cases involving celebrity endorsements and trademark rights are handled in the future. Meanwhile, fans and followers await the next chapter in this unfolding drama.