Multi-Platinum GRAMMY Award-winning global superstar USHER has released a new Afrobeats & Amapiano-infused R&B
track called “Ruin”. The song is produced by and features Pheelz and is a prelude to his highly-anticipated ninth
studio album, COMING HOME, set to be released on February 9th.
The music video for “Ruin” marks the reunion between USHER and director Dave Meyers, known for directing “U Remind
Me” and “Risk It All”. Shot entirely on iPhone 15 Pro, the video uses the concept of home as a metaphor for love,
as USHER delves into the various meanings of love through different scenes.
USHER is set to headline the Apple Music Super Bowl LVIII Halftime Show in Las Vegas on Sunday, February 11th.
Follow USHER on social media:
- TikTok – https://www.tiktok.com/@usher
- Instagram – https://www.instagram.com/usher/
- Twitter – https://twitter.com/usher
- Facebook – https://www.facebook.com/usher
- Youtube – https://www.youtube.com/usher
Lyrics
Yeah, you broke me and took your time with it
Yeah, you gave me all these memories that I regret
All I can do is congratulate ’cause you
Ruin me for everybody
Yeah, you ruin me for everybody
Wake up in the morning a different girl be on my line
Constantly be calling everyday I still decline
See, this exactly what you did
You ruin me for everybody
You ruin me for everybody
Music Video Credits
Directed by: Dave Meyers
Production company: Freenjoy
Director rep: Lark Creative
Produced by: Nathan Scherrer
Label producer: Alexa Dedlow
Director of photography: Scott Cunningham
Production designer: Nucalifornia
Choreographer: Galen Hooks
Production manager: Paul Lee
Editor: Carlos Font Clos at Cabin Edit
Edit producer: Whitcomb Johnson
Color: Stefan Sonnenfeld at Company3
Color producer: Blake Rice
VFX supervisors: Przemek Drosik & Christophe-Olivier Dupuis
VFX producers: Gosia Herman & Philippe Lépine
VFX by Foreign Xchange & BUF Montreal
Artwork by: REWA, Emily Manwaring, and Ikechukwa Amos Christian
Janaina Tschäpe Artwork courtesy of the artist & Sean Kelly, New York/Los Angeles
Music video shot on iPhone 15 Pro in collaboration with Apple.
#USHER #Ruin #COMINGHOME
Music video link: here