Check out the music video for “Popular” here
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The “Popular” music video features Abel Tesfaye, Madonna, and Playboi Carti. It is directed by Cliqua and produced by Roisín Audrey Moloney and executive producers Alli Maxwell, Sally Campbell, and Tim Nash. The production company is Somesuch with ATL producer Sara Lacombe. XO Creative Director is La Mar Taylor and the management is Melissa Mahood Styling by Breaunna Trask.
Other contributors involve Maverick Entertainment Sara Zambreno and Playboi Carti Management Erin Larsen. Photography and BTS by Gunner Stahl. Republic Records SVP Visual Content & Production by Devon Libran, SVP Marketing by Marleny Reyes, Director of Photography by Ben Carey, LDN Production Designer Sarah Asmail, NYC Production Designer Luke Carr, LDN 1st AD Rawdon De Fresnes, and NYC 1st AD Marc Kelly.
Movement Director: Megan Lawson, Madonna Visual Creative: Ricardo Gomes, Madonna Stylist: Rita Melssen, Madonna Tailor: Samuel Ososki, Madonna Make-Up: Wendi Miyake, Madonna Hair: Andy Le Compte.
Edited by Nick Rondeau @ Cabin Edit, Editorial Producer Esther Gonzalez, Beauty & Online VFX @ Sunset Edit VFX EPs Nazeli Kodjoian & Kevin Filippini, Colorist: Dante Pasquinelli @ Ethos Color, Producer: Nat Tereshchenko.
Enjoy the “Popular” music video by The Weeknd, Playboi Carti, and Madonna, under the label of The Weeknd XO, Inc., marketed by Republic Records, a division of UMG Recordings, Inc. (© 2024)