NJ Rapper Bizz the Prince Unveils New Music Video “I’m About It”

Bizz the Prince has released a new visual for his single “I’m About It”, picking up from where he left off in 2023.

Bizz the Prince and Jersey City producer Knoxx have collaborated on the single “I’m About It,” an anthem from the Bayonne, New Jersey rapper. The track showcases Bizz’s impressive lyrics, metaphors, and punchlines.

The lyrics and hook convey a direct message to the audience and reflect Bizz the Prince’s mindset in 2024. The track is unfiltered, addressing both loyal fans and competitors in the world of Hip Hop.

“I’m About It” begins with a captivating melodic intro and hook.

(Intro)
“A guy like me, I love the game, I love the hustle – “I feel like one of those ball-playing guys like LeBron or Steph or something”.
(Hook)
“I’m about the family, I’m about the block, not about the haters throwing rocks, I’m about the money, cars, and clothes, I’m about the fans in the crowd at my shows, Yeah I’m about it all”.

The video complements a series of visuals released for the single. The “I’m About It” visual was shot on the rooftop of an undisclosed location in Jersey with the iconic Prudential Center as a backdrop. Bizz also recently appeared on the New Jersey-based platform “Who Calls the Shorts” and delivered a powerful visual performance of “I’m About It” on a Jersey City block. Despite Jersey being a tough market for Hip hop, with Philadelphia and New York dominating radio and club exposure, Bizz remains loyal to his home state.

Bizz the Prince “Who Calls the Shots”
Who Calls The Shots T.v “I’m About It” Bizz The Prince Pay Phone PerformanceWho Calls The Shots?•128 views•2 weeks ago4K

Bizz’s recent visuals for the single are unlike the lyrics, marking a trend for the Jersey rapper since signing a new deal in 2023. When asked why there are no block videos with luxury cars and models, Bizz explained, “I’m on my Grown Man. When I signed my first deal, I wanted to bring everyone with me. My entourage was huge. Me and Rhasun (Dominion Hill Records President) provided employment and creative input to hundreds of people. While there were positives, there were also negatives. Large entourages bring problems and distractions. This time around, I’m focused on my business, my vision, and staying committed to my music and the bigger picture. I’ve been through this before, so I know the game, the dos and don’ts, and I move at my own pace. Nothing rushes my process. I know what it takes. I don’t chase it, everything falls into place with consistency and loyalty – “Bizz the Prince”.

(Verse)
“Line for line I do this day and night and plus I get Cudi – Kid, the soundtrack of my life is loyalty and getting money, All about dedication, I keep them motivated, Misery loves company, N#%s always hated.”

Bizz’s business team has remained unchanged since he entered the Hip hop industry as a teenager. “The soundtrack of my life is loyalty and getting money” epitomizes Bizz’s current life and mindset.

The single is now available on all major digital platforms including iTunes, Amazon Music, Tidal, YouTube Music, Apple Music, and Spotify via Dominion Hill Records / EQ.

Follow Bizz the Prince on Instagram @Bizztheprince18

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Bizz the Prince “I’m About It” (Video)