Kim Kardashian‘s brand SKIMS is extending its reach into basketball by partnering with six top college basketball players to showcase their men’s line ahead of the NCAA Tournament.
The campaign was announced in a video shared by the billionaire entrepreneur on Instagram the day after Selection Sunday.
The campaign showcases prominent CBB players wearing the new Men Terry loungewear by Kim Kardashian, including Caleb Love from Arizona, Paxon Wojcik from UNC, and Donovan Clingan from UCONN.
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Hunter Dickinson, who transferred to Kansas from Michigan this season, and Jared McCain, a guard from Duke, are also part of this collaboration.
This collaboration is another example of Kim Kardashian’s ventures into sports, having previously partnered with stars from the NFL, NBA, and MLS, such as Nick Bosa, Shai Gilgeous-Alexander, and Neymar Jr.
In addition, Kim featured Patrick Mahomes, Brittany Mahomes, and their children in a promotion for their 2023 Christmas attire.
The NCAA Tournament begins Thursday, so prepare your brackets and grab your SKIMS for March Madness!
FAQs
1. What is SKIMS?
SKIMS is a fashion brand founded by Kim Kardashian that offers a range of clothing and loungewear.
2. Who are some of the college basketball stars involved in SKIMS’ campaign?
Some of the college basketball players collaborating with SKIMS include Caleb Love, Paxon Wojcik, Donovan Clingan, Hunter Dickinson, and Jared McCain.
3. Which sports personalities has Kim Kardashian previously partnered with?
Kim Kardashian has previously collaborated with stars from the NFL, NBA, and MLS, including Nick Bosa, Shai Gilgeous-Alexander, and Neymar Jr.
Conclusion
In conclusion, SKIMS, Kim Kardashian’s fashion brand, is making waves by partnering with top college basketball players for their men’s line during the NCAA Tournament. This collaboration showcases the brand’s versatility and influence in the sports and fashion world, expanding its reach to a new audience.
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