Diddy is formally throwing his Sean John hat within the ring to buy BET, a needed purchase in his eyes as he believes Black Entertainment Television needs to be … effectively, um, Black-owned!!!
As far as Diddy’s involved, media is the world’s strongest trade and Black individuals ought to management their very own narratives and timelines.
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The Bad Boy music mogul outlined his plans Wednesday to acquire the community, sharing a video clip from the “Earn Your Leisure” podcast that harassed the necessity for African Americans to scoop up BET from the clutches of Paramount Global.
Diddy’s want to head BET might pit him in opposition to Tyler Perry and Byron Allen — who’re reportedly teaming up to bid for the community — however the 53-year-old additionally is not shying away from probably changing into a co-owner.
Diddy says his aim is to assemble a workforce of leaders who’re trying to buy the community as a unit to consolidate all the cash, energy and respect!!!
Obviously, the acquisition would strengthen Diddy’s current Revolt empire, and permit for optimum ranges of content material to be shared — however sources with direct information inform TMZ Hip Hop they’re nonetheless a good distance from any official negotiations.
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BET Media Group’s properties embody BET, BET+, VH1 and BET Studios … so the eventual proprietor may have loads of platforms for content material.
If he can pull it off, Diddy’s new motto shall be … mo’ media, no issues!!!
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