Blockbuster Video’s making individuals be kind and rewind when again — the business ran a brand-new ad on Super Bowl Sunday that resulted in a huge spike in sales, and it didn’t cost ’em an arm and a leg.
Sandi Harding, General Manager of the last staying Blockbuster in Bend, OR, informs TMZ … on Monday early morning they saw two times the variety of online merch orders than all of recently integrated — which she straight credits to their Sunday night ad.
While “Blockbuster” might be an identifiable brand name, the video shop runs much like a mom-and-pop, and most of their sales are driven from merch — things like trucker hats and sweatpants.
The rise in sales is huge for the biz … we’re informed it’s a sluggish season for the shop, as summertime’s when they depend on travelers to have a look at their shop and purchase merch. Customers can still lease DVDs like old times — however they’re clearly not offering like the great ol’ days.
For those who missed it, the retro ad kept things amusing while promoting the shop — joking the last Blockbuster will make it through even an armageddon.
The typical expense for a 30-second area on the Super Bowl broadcast on Fox had to do with $7 million this year — so, sensibly, Blockbuster chose rather to drop its ad on social networks throughout halftime. Sandi states they had a slim production spending plan and got aid from an NYC advertising agency that contributed time and resources to make it take place.
She informs us the ad was made to demonstrate how a small company like hers can make something enjoyable and increase sales throughout the Super Bowl, much like huge corporations … and without the huge cost.