Ahead of the release of his new album Redemption this Friday (June 15), Jay Rock is rolling out a video series called Road to Redemption. Featuring old footage and interviews with most of the TDE crew, episode one delves into Jay Rock&8217;s upbringing in Nickerson Gardens in Watts, being discovered by Top Dawg, and TDE&8217;s humble beginnings.
Day one TDE fans will know that Jay Rock was actually the label&8217;s first marquee name before Kendrick Lamar, securing a major label deal with Warner Bros. in 2007. Though things didn&8217;t quite work out, the deal definitely helped knock down the door for TDE. &8220;It inspired all of us to keep pushing because, yo, this man&8217;s from the projects, this man comes from nothing and he has a major record deal,&8221; says MixedByAli. &8220;It kinda put the battery in everybody&8217;s back like, &8216;Yo, we&8217;re really doing this.’&8221;
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Watch Jay Rock’s ‘Redemption’ Album Trailer