Biggie’s daughter T’yanna Wallace keeps her dad’s legacy going with fashion line.
Dress Code’ is VIBE’s fashion and style series, where we test drive rising brands from an everyday life point of view.
NOTORIOUSS CLOTHING SAYS…
Founder: T’yanna Wallace
Happy Customers: Jadakiss, Stevie J, Angela Yee, Faith Evans
On Notoriouss Clothing’s Humble Beginnings: I went to Penn State University and studied Business Management. Studying business helped me a lot with starting my own business because it taught me all the technical parts about starting a business, like copyrighting and legally owning my business. It was easy for me to incorporate info from school into my business plans.
My second year of college in 2013 is when Notoriouss was born. I already knew I wanted a clothing line, but [I] had never put any effort into making it happen yet. I had a friend who was very into his music. He worked so hard at it that it made me want to work more on my line. I created a couple designs, got shirts and sweaters made and did a quick photoshoot with my friends at school.
Once I posted the pictures online, a bunch of media outlets were talking about it, and it made me want to continue more. When I decided I wanted my line to be dedicated to my dad [The Notorious B.I.G.], I didn’t want people to think it was just “a Biggie clothing line.” So I added the extra S because I add my style and swag to it.
On The Design Process: I include my personal style in my line, and I like to ask my peers what they would like to see in the line. I also listen to my dad’s music for design ideas.
Their Uniqueness In The Marketplace: My goal is to make my brand appeal to all ages. I feel like anybody can find something they like within my brand because it’s very versatile.